Heather co-founded FIGS and serves as Executive Chairman of the Board, where she focuses on strategy and innovation. She previously served as Co-Chief Executive Officer until August 2022.
FIGS is a digitally native, DTC healthcare apparel and lifestyle brand creating technically advanced products for the modern healthcare professional. Under Heather’s leadership, FIGS transformed a large, fragmented, and historically unbranded industry—successfully de-commoditizing healthcare apparel by combining thoughtful design, premium quality, and a powerful brand built around community and purpose. The company reimagined scrubs, launched a seamless DTC platform, and cultivated one of the most engaged communities in healthcare.
Heather is a multi-disciplined entrepreneur with deep experience in brand building, product innovation, and scaling consumer businesses. Her leadership helped position FIGS as one of the fastest-growing companies in the United States, earning a No. 21 ranking on Inc. Magazine’s Inc. 5000 list in 2018.
Her accolades include being named to Goldman Sachs’ 100 Most Intriguing Entrepreneurs (2018 & 2019), Entrepreneur of the Year by Ernst & Young (Los Angeles Region, 2018), Endeavor Entrepreneur (2015), Top 100 Female Founders by Inc. Magazine (2019), and recipient of the Innovation Award from the RxART Foundation (2019). In 2024 Goldman Sachs named Heather as one of the most intriguing entrepreneurs for OOG, Inc.
Heather currently serves as Chief Executive Officer and a member of the Board of Directors of OOG, Inc., an AI healthcare education technology company focused on supporting and empowering healthcare professionals through modern learning tools and platforms.
She holds a B.A. in Political Science from the University of Wisconsin–Madison and is on the board of RxART.